Minister of State for Culture, Tourism and Civil Aviation, Yankila Sherpa, launched the new tourism brand of Nepal ?Naturally Nepal- Once is not Enough? developed by Nepal Tourism Board at the International Tourism Bourse (ITB) Berlin of Germany on Saturday amidst a grand function.

A press statement issued by the Nepal Tourism Board (NTB) said, ?The official tourism brand launching ceremony for the international media and Tour Operators took place at the ITB Complex.?

More than one hundred and fifty delegates including former Deputy Secretary General of UNWTO- David de Velleirs attended the ceremony.

Speaking at the programme, State Minister Sherpa said the government was making every effort to promote the tourism industry so as to develop it as an integral part of Nepali way of life and economy.

Tek Bahadur Dangi, Chief Executive Officer of the Nepal Tourism Board, made a presentation on the extensive research process behind the new tourism brand to keep Nepal as a next generation mountain destination, the statement adds.

Meanwhile, Non-Resident Nepali Association in Germany (NRN-Germany) hosted a reception for the promotion of Nepali tourism sector on Saturday in Berlin at the sidelines of the ITB.

A press statement issued by NRN-Germany said, in his welcome speech, president of NRN-Germany, Dil Gurung, appealed all to follow Ahimsha (non-violence), the teachings of Lord Buddha, adding, ?That was the only way to bring back peace and harmony in Nepal.?

Speaking at the function, State Minister Sherpa, suggested NRN-Germany to be more active to develop Nepal tourism industry. She urged all the Nepalis living in Germany to become more active in the development process of Nepal, the statement adds.

Royal Nepalese Ambassador to Germany, Dr Madan Kumar Bhattarai, said Nepal has natural beauties as well as culture resources to attract visitors.

CEO of NTB Dangi explained the new tourism brand with slogan ?Naturally Nepal, once is not enough? to the participants.

Officials of Royal Nepalese Embassy, NRN officials, tour operators, hotel managers, travel agencies, journalists and a large number of Nepalis residing in Germany were present in the programme.